July gave the clinic several encouraging signals: 22 reportable new patients, excellent phone responsiveness and stronger online visibility. The opportunity now is to connect that demand to confirmed appointments, so we can see more clearly which activity is creating real value for the practice.
July showed that patients are finding and contacting the clinic. Website traffic improved, phone enquiries were handled reliably and 22 reportable new patients were recorded. The main opportunity is not generating activity—it is making the journey from enquiry to appointment easier to see and improve.
July’s results point to genuine demand: people are finding the practice, calling with clear treatment needs and being answered promptly. Our attention now shifts to protecting those strengths while making appointment outcomes easier to measure.
July produced 22 reportable new patients after excluding 32 linked to Dr 6’s separate clear-aligner marketing. The CRM also recorded 19 opportunities and strong call handling. The missing piece is what happened after those enquiries, as booked and attended totals were not supplied.
The clinic handled incoming demand reliably. The remaining opportunity is to make the next patient outcome visible after an enquiry enters the CRM.
Strong response coverage protected the clinic’s opportunity to speak with both returning and first-time callers.
The clinic is answering almost all recorded calls. The next reporting improvement is to progress the 19 CRM opportunities beyond “New Lead” so booked and attended outcomes can be understood.
July created meaningful search activity. The priority is to connect these advertising signals to confirmed clinic enquiries before judging patient return.
Platform conversions, campaign-export leads and CRM opportunities are separate recorded measures. None is presented as a booked or attended patient.
July website sessions increased 30.56% to 3.63K, while the supplied channel panel increased 32.89% to 198 sessions. Google Business Profile recorded 1.39K views in the last 30 days, including 108 website visits and 89 calls.
The separate Google Analytics overview is labelled “Last 12 months” and is not presented as a July-only result. The GBP figures above are labelled “Last 30 days.”
The dedicated Stones Corner Dental landing page remains an important part of the paid-search journey. It gives high-intent visitors a simpler route to understand the practice, build confidence and make contact without navigating the full website.
The page turns high-intent search interest into a focused next step, combining clear practice information with prominent call and appointment actions.
Existing July conversion asset—not newly delivered creative.
A recent account review confirmed that advertising remained active. The key issue was the break between campaign activity and new patients reaching the clinic, so budget and enquiry tracking are already being adjusted.
Five calls were recorded in the preceding seven days, while genuine enquiries were not always progressing through to a visible opportunity and booked appointment.
The Invisalign campaign went live on 13 August and was taking a meaningful share of budget without bringing in new patients. It has been turned off so spend can return to general new-patient campaigns.
The next phase is aligning calls, CRM opportunities and appointments so enquiries do not remain sitting in the system and the clinic can see the patient impact of active campaigns.
This is a post-July operational update. Its rolling seven-day, 30-day and current-month figures are shown separately and are not included in July’s reporting totals.