End of Month Report | July 2026

Stones Corner Dental
July Results

July gave the clinic several encouraging signals: 22 reportable new patients, excellent phone responsiveness and stronger online visibility. The opportunity now is to connect that demand to confirmed appointments, so we can see more clearly which activity is creating real value for the practice.

Prepared by Shoutout Digital
22
New Patients
19
CRM Opportunities
36
Calls Answered
33
Ad Conversions
July at a glance

The numbers that matter most.

22Reportable new patients
19New CRM opportunities
36Calls answered
3.63KWebsite sessions
30.56%Session growth
Executive summary

A positive month for visibility and patient demand.

July showed that patients are finding and contacting the clinic. Website traffic improved, phone enquiries were handled reliably and 22 reportable new patients were recorded. The main opportunity is not generating activity—it is making the journey from enquiry to appointment easier to see and improve.

•Biggest WinPatients
22 reportable new patients joined the practice.
This is the clearest business result for July. The clinic recorded 54 new patients overall; we excluded the 32 connected to Dr 6’s separate clear-aligner marketing to keep this review accurate.
•Strongest AreaWebsite
More people found the clinic online.
Website sessions increased 30.56% to 3.63K. This is a strong visibility signal and expands the pool of prospective patients who can discover the practice and its services.
•Main OpportunityCRM
The next step after an enquiry is not yet visible.
All 19 opportunities remain labelled “New Lead,” and booked or attended totals were not provided. Better stage updates will show where potential patients need more support to move forward.
•Next FocusAction
Track lead outcomes consistently.
We will focus on connecting CRM enquiries and Google Ads activity to confirmed booked and attended appointments, giving the clinic a clearer view of conversion and return.
What we learned

What stood out—and why it matters.

July’s results point to genuine demand: people are finding the practice, calling with clear treatment needs and being answered promptly. Our attention now shifts to protecting those strengths while making appointment outcomes easier to measure.

•Strongest ResultCalls
Prospective patients were rarely left unanswered.
The practice answered 36 of 37 incoming calls. That responsiveness protects valuable enquiry opportunities and gives patients confidence at an important decision point.
•Best ChannelGoogle
Google dominated the recorded website channel mix.
Google accounted for 170 of the 198 sessions shown in the supplied channel panel.
•Growth OpportunityEmergency
Emergency care is attracting high-intent demand.
Call analysis repeatedly identified tooth pain, broken teeth, extractions and urgent appointment needs. These patients are motivated to act, making availability and a fast response especially important.
•Data RiskOutcomes
Platform activity and clinic outcomes remain disconnected.
Google Ads reported 33 conversions, the campaign CSV recorded 3 leads, and the CRM contained 19 opportunities. These figures measure different recorded actions and should not be treated as the same result.
Results

Demand was present; the conversion picture needs completing.

July produced 22 reportable new patients after excluding 32 linked to Dr 6’s separate clear-aligner marketing. The CRM also recorded 19 opportunities and strong call handling. The missing piece is what happened after those enquiries, as booked and attended totals were not supplied.

22
Reportable new patients
+
19
New CRM opportunities
+
29
First-time calls
+
37
Incoming calls
Recorded opportunity flow
+
Incoming
37
Calls
+
Answered
36
Calls
+
CRM
19
Opportunities
?
Appointments
N/A
Not provided
Call performance
37Incoming calls
36Calls answered
29First-time calls
28First-time answered

All 19 CRM opportunities remain open at “New Lead.” Booked and attended totals were not provided by the clinic.

Channel performance

Paid search is creating demand signals worth refining.

•Google AdsActivity
Paid search kept the clinic visible when patients were actively looking.
Google Ads generated 223 clicks and 33 tracked platform conversions from 4,835 impressions. The activity is encouraging, but these conversions should not be read as confirmed patients.
•Emergency SearchEfficient
Emergency search showed the strongest lead efficiency.
It recorded 2 of the 3 CSV leads at AUD 386.25 each. This aligns with the urgent treatment needs heard in calls and gives us a focused area to strengthen.
•MeasurementReview
We need a cleaner definition of a meaningful conversion.
The dashboard shows 33 platform conversions while the campaign export records 3 leads. We will review the tracked actions so future decisions are based on genuine enquiry value.
•Phone ResponseReliable
Phone enquiries were handled consistently.
The practice answered 36 of 37 incoming calls and 28 of 29 first-time calls. Strong availability helps protect the value created by search and local discovery.
Paid search performance
Google Ads | July

July created meaningful search activity. The priority is to connect these advertising signals to confirmed clinic enquiries before judging patient return.

4,835Impressions
223Clicks
33Platform conversions
14.80%Conversion rate
AUD 4,450.74Ad spend
AUD 19.96Average CPC
AUD 134.87Cost per conversion
3CSV leads

Platform conversions, campaign-export leads and CRM opportunities are separate recorded measures. None is presented as a booked or attended patient.

SEO & Google Business Profile

More patients are discovering the clinic online.

July website sessions increased 30.56% to 3.63K, while the supplied channel panel increased 32.89% to 198 sessions. Google Business Profile recorded 1.39K views in the last 30 days, including 108 website visits and 89 calls.

•Website Growth+30.56%
The clinic reached a larger online audience.
Website sessions rose to 3.63K. The increase gives more prospective patients the chance to understand the practice and take the next step.
•Google Traffic170
Google supplied most recorded channel sessions.
170 of 198 sessions in the channel panel were attributed to Google, reinforcing search as the clinic’s primary visible discovery route.
•GBP Actions30 Days
The business profile helped patients take action.
The last-30-day panel recorded 89 calls and 108 website visits, alongside 819 Search views and 571 Maps views—showing the profile is supporting discovery beyond passive visibility.

The separate Google Analytics overview is labelled “Last 12 months” and is not presented as a July-only result. The GBP figures above are labelled “Last 30 days.”

Wins & opportunities

What we would protect, improve and watch next.

•Biggest Win
22 reportable new patients in July.
The figure excludes 32 patients generated through Dr 6’s separate clear-aligner marketing.
•Growth Area
Website sessions increased 30.56%.
Stronger traffic created more opportunity for the clinic to be discovered.
•Best Channel
Google led recorded website discovery.
It accounted for 170 of 198 sessions in the supplied channel breakdown.
•Biggest Opportunity
Turn 19 open leads into visible outcomes.
Accurate pipeline stages are essential for measuring booking conversion.
•Area to Watch
Paid-search conversion definitions need review.
The 33 platform conversions and 3 campaign-export leads should be reconciled before channel efficiency is judged.
•Strategic Insight
The clinic is responding well when patients call.
36 of 37 incoming calls were answered. Better outcome capture will show how often that strong responsiveness becomes a booked appointment.
Existing landing page

A focused path from search interest to patient enquiry.

The dedicated Stones Corner Dental landing page remains an important part of the paid-search journey. It gives high-intent visitors a simpler route to understand the practice, build confidence and make contact without navigating the full website.

Preview of the Stones Corner Dental new-patient landing page
Patient journey

$199 New Patient Offer

The page turns high-intent search interest into a focused next step, combining clear practice information with prominent call and appointment actions.

01DiscoverFind relevant care
02Build confidenceUnderstand the offer
03Call or enquireTake the next step
Open landing page  →

Existing July conversion asset—not newly delivered creative.

Next month action plan

Build on July’s demand with clearer, more valuable outcomes.

1
Immediate priority
Reconcile the 19 open opportunities.
What we are doing: Review each New Lead and request the correct booked, attended, lost or follow-up outcome.
Why it matters: Appointment totals were not provided and every CRM record remains at the first stage.
Expected impactA reliable view of enquiry-to-appointment conversion.
2
Measurement
Audit Google Ads conversion actions.
What we are doing: Compare the 33 dashboard conversions with the 3 campaign-export leads and keep only meaningful primary actions in performance reporting.
Why it matters: The current totals describe different events and cannot be compared directly.
Expected impactCleaner reporting and more confident optimisation decisions.
3
Emergency demand
Strengthen emergency-search performance.
What we are doing: Review high-intent emergency terms, call quality and landing-page alignment around urgent pain, broken teeth and extractions.
Why it matters: Emergency needs appeared repeatedly in CRM call analysis, and the emergency campaign produced 2 of the 3 CSV leads.
Expected impactMore relevant enquiries from patients with immediate treatment needs.
4
Clinic reporting
Connect acquisition data to clinic reporting.
What we are doing: Establish a consistent monthly handover for reportable new patients, booked appointments and attended appointments by source.
Why it matters: July’s patient total can be reported, but it cannot yet be linked confidently to individual marketing enquiries.
Expected impactFuture reports show patient impact and business return, not activity alone.